Erik Buell is perhaps best known for his founding of Buell Motorcycles in 1983. Buell Motorcycles was later bought out and shuttered by Harley-Davidson in 2009. And 2009 is when Erik Buell founded Erik Buell Racing LLC (EBR)in East Troy, WI. Its first model is the EBR 1190RS.
It was recently announced that Erik Buell Racing LLC will receive financing to expand his operations. The funds will support the expansion of EBR’s dealer network in the U.S. Inventory financing, also known as floorplan financing, allows dealers to stock, market and sell a wide variety of motorcycles and related products from manufacturers.
No word yet on Texas dealers, but we’ll post if we hear something.
Racing
In 2012, Erik Buell entered and agreement with India’s largest two-wheeler manufacturer, Hero MotoCorp Ltd (HMCL), where HMCL will receive development support in technology and design from Erik Buell Racing to develop future models for Hero. The partnership has resulted in the first Indian AMA Superbike team, Team Hero riding on EBR 1190RS bikes.
About EBR
According to EBR – “EBR has a mission to build high-performance, American-made sport motorcycles without compromise — and has launched into the market to tremendous acclaim. In 2011, Motorcyclist magazine named Erik Buell the Motorcyclist of the Year. EBR built only 100 of the inaugural 2012 1190RS model. Designed and manufactured in East Troy, WI, the bike is receiving accolades in the racing community, and was named Superbike of the Year by Cycle World magazine.”
